Workshop program finalized for Research & Results 2017

This year’s Research & Results market research show will be held on 25 & 26 Oct 2017, at the MOC in Munich. Under the heading \”Insight Innovation\”, more than 160 expert speakers will be discussing the central topics and latest trends in the market research industry. The organizer has now published this year\’s workshop program and in 104 workshops, experts from renowned market-research organizations such as the GfK, Ipsos, Kantar TNS, The Nielsen Company and many others, will be speaking on today\’s big topics in the field of market research as they pertain to the show\’s motto \”Insight Innovation\”. Some of these include: mobile, social media, customer experience, Big Data, implicit tools, online panels, brand management, communities and innovation.

Alongside major international research groups, small and mid-sized institutes and numerous special institutes will be sharing their knowledge and expertise in the workshops. \”Whether it be hot current topics and case examples from full-service institutes, software providers, field organizations, test studios or online panel providers, there will be interesting presentations on every field of interest,\” says Heinrich Fischer, Managing Director of Research & Results.

And so it is that the workshop agenda offers titles the likes of: \” From Snapchat to driverless cars, getting under the surface of Generation Z\”; \”Do it yourself research: Challenges and opportunities for the market research industry\”; \”How can I keep an eye on my competitors? Case Study – Systematic monitoring of competitors in B2B markets\”; \”Customer panels – The solution in times of declining response rates and hard-to-reach target groups?\” and many more. You can find the full workshop program at Attendance at the workshops and the show itself, with around 170 companies from 24 countries exhibiting, is free of charge for registered visitors. More than 3,000 participants are expected.