There have never been so many ways to connect with consumers. There has never been so much data to measure performance, and never so many agencies promising connections to clients. But is more better? How do we avoid creating confusing and disparate impressions for brands? How do we help clients ensure they’re measuring what really matters?
Generating true momentum is about creating a cohesive experience for people.
By Cassandra Tan & Aparajita Roy, Kantar Millward Brown
Presented at Asia Research Breakfast Seminar in Singapore on April 26, 2018.
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