Wakoopa and GMO Research have entered a collaboration where GMO Research joins the expanding Wakoopa Hub network. GMO Research is a one-stop research solution platform provider, offering one of the largest multi-country online consumer panel network in Asia – the Asia Cloud Panel.
Wakoopa Hub is an initiative launched in May this year, and provides behavioral data to market researchers through a global network of panel companies that have implemented Wakoopa technologies into their panel. This marketplace broadens industry access to behavioral data while simplifying the purchase process and driving economies of scale.
Through their partnership with GMO Research, Wakoopa Hub is now extending its reach to the Asian market, including Japan, Malaysia, Taiwan and Indonesia.
Simon van Duivenvoorde, Managing Director of Wakoopa, said, “We are excited about this partnership with GMO Research, even more so because it increases our availability in the Asian market. This cooperation provides both parties with the opportunity to unlock and offer new consumer insights in Asia.”
Shinichi Hosokawa, CEO of GMO Research, said, “We are thrilled to be in this partnership with Wakoopa. Asia is truly a diversified market and a perfect field to combine the behavioral data obtained with Wakoopa with the \”answer\” data collected with questionnaires that explains the ‘Why’. With this we will be able to bring to our clients a more holistic understanding of the consumers.”