We spotted an opportunity with the ‘Trip Advisors’ for taking research to the next level. Working in partnership with Try & Review, BVA BDRC is tapping into some of the more advanced consumers in the beauty and personal care market to understand the future of the category. This is a panel of consumers who are ahead of the curve in brand adoption, product usage, and purchase patterns. Showing the characteristics of the future market, insights into these advanced consumers show how brands can plan for evolving categories and to gain a lead over competitors.
By Dini Islami, Research Director of BVA BDRC Indonesia
Presented at Asia Research Breakfast Seminar in Singapore on December 13, 2018.
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