Piers presents extracts from recent surveys conducted by Asia Research on
developments in the market research industry. This includes findings from our annual
stakeholder survey that examines the threats and opportunities to the market research
industry, trends in research procurement, and factors that determine the selection of
market research vendors. We also look at the new technologies that clients are seeking,
and the challenges faced in the adoption and implementation of these new methods.
By Piers Lee, Managing Director, BDRC, & Deputy Editor of Asia Research Media
Presented at Asia Research Breakfast Seminar in Singapore on December 13, 2018.
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