At the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum was announced as the Marketing Research Supplier of the Year. One of the judges commented: “The core of strong consumer insights is sample integrity. PureSpectrum’s system takes sample integrity and quality to the next level.”
PureSpectrum was built on the ethos of making researchers’ jobs easier. According to PureSpectrum: “Our customers are always at the forefront of our minds as we continue to push the industry’s data quality standards forward. As the newly named Supplier of the Year, we look forward to introducing the PureSpectrum platform to more industries thus enabling research to make life easier for everyone.”
Some of the PureSpectrum team celebrated the win with champagne outside of their Los Angeles Headquarters and exchanged virtual high-fives with team members across the globe. Michael McCrary shared, “I’ve always said that PureSpectrum’s success stems from our talent density and industry-leading quality. This win is a testament to the hard work and dedication of the industry’s best and brightest team.”
In 2020, PureSpectrum was named one of the top three suppliers and they are thrilled to receive this year’s recognition. They applaud their fellow nominees and all the rest of this year’s winners. They also thank Quirk’s and the Marketing Research and Insight Excellence Awards judges for the auspicious recognition.
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. In just five years since the company’s inception, over 47 million successful completes have been sourced from PureSpectrum marketplace. PureSpectrum Insights Platform empowers users to collect consumer insights for any demand. PureSpectrum has also developed the industry’s respondent-level scoring system, PureScore™, creating a new standard of data quality for the industry.