As part of expansion efforts, PureSpectrum Australia hires further senior talent to bolster the regional offering.
Vanessa Scholla joins the Sydney-based office as Senior Account Director to help drive the end-to-end Marketplace and Insight Platforms offering across the two markets. Previously a six-year veteran at PureProfile, Vanessa brings 14+ years of client management and customer success directorship to the founding team.
Anthony O’Brien, VP ANZ comments: “Being able to attract seasoned and driven talent like
Vanessa is a testimony to both our product and the excitement around our ANZ expansion. With
Vanessa, we know that we will continue our momentum and our clients are in great hands.”
“Since launching in Singapore and Sydney, we have been inundated with interest regarding
PureScore™, our leading (and the industry’s only) respondent level scoring system as well as
our core product offerings. I believe having Vanessa join Anthony on the ground will cement our
position as a leader in data quality,” said James Rogers, APAC Managing Director.
PureSpectrum offers a complete end-to-end market research and insights platform, helping
insights professionals make decisions more efficiently, and faster than ever before.
In just five years since the company’s inception, over 47 million successful completes have been
sourced from PureSpectrum Marketplace. PureSpectrum Insights Platform empowers users to
collect consumer insights for any demand. PureSpectrum has also developed the industry’s first
and only respondent-level scoring system, PureScore™, creating a new standard of data quality
for the industry.