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is the leading media for market research, consumer insights, and digital analytics  in Asia.

Brunei—a missed opportunity?

By: Piers Lee LinkedIn, Managing Director of BVA BDRC Asia

Brunei Darussalam represents a market that is often overlooked, characterized by

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is the leading media market research, consumer insights, and digital analytics  in Asia.

Brunei—a missed opportunity?

By: Piers Lee LinkedIn, Managing Director of BVA BDRC Asia

Brunei Darussalam represents a market that is often overlooked, characterized by

Featured Posts
Case studiesConsumer & Shopper

Inspecting the Impact of Global Inflation

By Toluna

Consumers have continued to feel the impact of global inflation in 2023. So how are they responding

Digital & MediaFeatures

The Rise of Super Apps: What Are They and How Are They Changing the Mobile Marketing Industry?

By: Willy Tey, APAC research expert, GMO Research

The concept of “super apps” was introduced over a decade ago

Consumer & ShopperFeatures

THE FUTURE OF PET CARE: TOP TRENDS REVOLUTIONISING THE INDUSTRY

By GMO Research

The pet care industry is undergoing a significant transformation, fuelled by the increasing importance of pets

Consumer & Shopper

Game Changers: Bridging the Gap Between Marketers and Gamers

By Jonathan Smetherham, Research Director at 2CV

Gaming has evolved into a massive global phenomenon, captivating

Qualitative research
Methodology / Academic

Face-to-face research is coming back, but will it be the same?

The pandemic ‘forced’ a lot of qualitative research online, but now that the world has started to open …

Consumer & Shopper

Win the Battle for Market Share: Launching Risk-Free NPDs

Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning …

Case studies

Critical (of) Race Theory

The majority of parents do not want schools to endorse Critical Race Theory, but actually to challenge it …

Consumer & Shopper

Concept testing at CES 2022: Assessing the potential of new products among Singaporeans

Since its inception in 1967, the Consumer Electronics Show (CES) has been the premier global event for technology-led …

Comment

How AI and predictive insights may provide a window into the future

Businesses are always trying to stay one step ahead of their customers, trying to develop products and services …

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Ian Roberts Joins PureSpectrum to Lead Client Portfolio Expansion

Online sample marketplace and restech firm PureSpectrum has appointed Ian Roberts as Business Development Director, with the aim of expanding …

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Scott Axcell appointed as Chief Marketing Officer at Toluna

Global insights technology and panel provider, Toluna, has promoted Scott Axcell to the position of Chief Marketing Officer. As part …

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PureSpectrum appoints new Senior Client Director for Asia

Market research and insights platform PureSpectrum has been helping insights professionals make decisions more efficiently in Asia. In a bid …

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EyeSee expands team in Singapore

EyeSee is continuing expansion in APAC by appointing two versatile experts to the Singapore team. This is to support the …

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On Device Welcomes New Research Director

Brand measurement firm On Device Research has appointed Allan Breiland to the newly created role of Research Director ANZ. He …

News

New research shows mobile gaming will dominate Christmas

According to new research from global gaming marketing company Livewire, gaming on the go will be the most popular form …

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