Global audience measurement specialist Nielsen has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the U.S. Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
With global consumers increasingly connecting with advertising through their mobile devices, Nielsen’s coverage of Twitter campaigns will provide clients around the world with an independent third party measure of campaign performance. Using metrics that are comparable to those used for TV, Digital Ad Ratings equips advertisers, media agencies and publishers with trusted audience verification, allowing a clearer view into age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs) for campaigns that run in Twitter’s mobile app.
“As smartphone usage continues to grow and mobile is accounting for more of digital ad spend, it’s more important than ever that advertisers understand how effectively their marketing efforts are reaching their audience on Twitter,” said Jeffrey Graham, Vice President of Market Insight & Analytics at Twitter. “We’re excited to increase our collaboration with Nielsen to provide greater performance transparency and help brands achieve their marketing goals.”
Leveraging Nielsen’s global scale, clients will be able to use the industry standard for campaign measurement to measure and optimize Twitter mobile advertising reach in 24 current global Digital Ad Ratings markets including Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, New Zealand, Philippines, Poland, Puerto Rico, Singapore, Taiwan, Thailand, Turkey, the United Kingdom and the U.S. With its presence in these regional markets, Nielsen is the leading measurement provider positioned to provide clients with comprehensive global coverage of their mobile campaigns on the social platform.
Web : https://www.nielsen.com