MR News in Asia Q4, 2016

\"news\"Catch up on what the market industry in Asia has been up to with the latest headlines for Q4, 2016. Have news to share? Send to prnews[at]

New offices / expansion / strategic partnerships

Dentsu Aegis Network has established a research and development centre, based in Singapore, focusing on the innovative use of data, and with backing from the island state\’s Economic Development Board. The centre will develop and produce innovative applications and serve as a hub for data scientists and technology talent for the entire network globally.

Nielsen and Vision Critical have announced a strategic alliance that will enable clients to better understand their customers and build more authentic customer relationships. There are several planned future offerings including the connection of Nielsen’s currency-grade measurement data of what people watch and buy to insight communities powered by the Vision Critical platform, which help uncover and provide to marketers, product innovators and sales and business leaders quick and actionable consumer insights to support business decisions.

Strategic research company ComRes has opened an office in Shanghai, where it has appointed former Capita exec Marc Hardwick as Commercial Director. The announcement is part of the company\’s three year growth strategy which included the aim to expand beyond the EMEA time zone. Hardwick joins the new office from business process outsourcing and professional services company Capita, where as Director of Business Intelligence, he was responsible for leading research and insight activities across all markets.

WPP\’s data investment management division Kantar has announced the launch of a new corporate identity, for the parent brand and its 12-strong family of operating brands, designed to create a much more unified look and feel across the whole business. The company also announces the launch of two new operating brands. The new identity, developed in close collaboration with WPP branding specialists The Partners, will be rolled out across all external and internal communications channels in the coming months.

Digital data collection specialist Research Now has announced the official opening of a new India office located in the Cyber City business hub in Gurgaon, close to New Delhi. The new facility provides space for more than 50 staff servicing the India market, Asia Pacific clients, and Research Now’s global teams. This new location reflects Research Now’s recent growth in the Indian market and ongoing commitment to clients across the wider Asia Pacific region.

Decision Lab has established a strategic partnership with Cint to leverage Cint’s technology by bringing aboard Decision Lab’s direct digital connections to consumers in Vietnam, Myanmar, Philippines, Malaysia and many more emerging markets into Cint’s global insights exchange platform. Utilizing Cint’s platform, Decision Lab will now house their social network recruitment audience into Cint’s growing network of partners who are all working to assist brands to get closer to consumers and leverage automation in an effort to allow brands to make faster decisions.

Former GE executive Anoop Bhatia has launched a market intelligence company, Nowigence, a tailored market intelligence system that provides relevant, unbiased data to businesses. This customized market intelligence is tracked and updated in real-time in a structured, easy-to-use system optimized to benefit businesses in making crucial tactical and strategic business decisions and planning.

M & A / transactions

Chinese commerce giant Alibaba has made a strategic investment in location platform PlaceIQ, which promotes location as a utility to identify and model consumer behavior. The firm\’s new minority stakeholder will assist with the roll-out of its platform to a global audience, starting with the Chinese market – and the two will work together on \’location-based online-to-offline (O2O) services such as marketing, consumer insights and data-driven decision-making\’.

Tokyo-based M3, Inc., the parent of healthcare fieldwork firm M3 Global Research, has acquired global pharma database operator the Vidal Group from Electra Partners\’ portfolio company AXIO Group. Through this acquisition, M3 plans to maximize the established Vidal brand, physician member base, and rooted relationships with pharmaceutical companies, as platforms centered in France, Germany and Spain to contribute to the development of operations in various regions across the globe.

Commodities and energy price information provider S&P Global Platts has completed its acquisition of New York-based PIRA Energy Group, a leader in global energy market analysis. PIRA was founded in 1976 and offers energy research and forecasting products and services. Customers spanning oil and gas companies, traders, refiners, pipeline and industrial companies, financial organizations and governments use PIRA’s research, forecast data and consulting expertise to undertake fundamental analysis and modelling of the global energy markets.

Digital consumer insights agency Toluna has announced the acquisition of Israeli-based company, Crossense from Nielsen’s innovation incubator, Nielsen Innovate. The Crossense team will join Toluna’s R&D center in Haifa, Israel. Crossense provides a unique permission-based digital tracking solution that delivers insight into cross-platform digital behavior.  Crossense provides customers with an understanding of connected consumer behavior from video and music consumption to ad exposure and e-commerce shopping across devices.

People news

Bloomberg Media has announced the appointment of Michelle Lynn as Global Head of Data Science and Insights, responsible for leading initiatives, and managing Data and Research teams globally. In this new position, Lynn, currently Chief Insight Officer for Dentsu Aegis Network, will be responsible for leading Bloomberg Media\’s data and insights initiatives to drive innovative solutions for advertising clients. She will manage Bloomberg Media\’s data and research teams globally, providing a new layer of intelligence to stimulate revenue growth. Bloomberg Media is the consumer-facing media organization of Bloomberg LP – the world’s leading multi-platform media company for business and finance.

Join the Dots has moved to a larger office space in Capital Tower, Singapore, in preparation for their 2017 growth plans. Lauren Baxendale is the latest to join the team as a Senior Research Executive. Lauren spent three years in Join the Dots’ UK office before moving to Singapore in September as an experienced project manager.

SKIM Asia has hired Ajay Chourasia and Matthijs Pons to join the team in Singapore. Ajay joins as Senior Research Manager, where he will take charge of ensuring the smooth sailing of its projects run from Singapore; serving clients from within the Asia Pacific region. Ajay has more than 8 years’ experience within research and has worked with many multinationals across industries. Matthijs Pons joins SKIM Asia as a Research Manager after spending more than three years at SKIM’s headquarters in Rotterdam, The Netherlands.


Cross-platform measurement company comScore has announced the launch of MMX™ Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population. The new service builds on comScore’s rich audience measurement solutions, including MMX™, Mobile Metrix® and Video Metrix®, to provide holistic measurement of consumers’ media consumption habits across devices.

Ipsos Marketing has launched LIFE Path to help clients understand and impact consumer choices along their complicated purchase journey.  LIFE Path offers a holistic, modular approach to path to purchase understanding that involves social media intelligence, passive metering, and qualitative and quantitative research – so marketers can assess which touchpoints are most influential in generating sales.

In response to growing client demand, Lightspeed has introduced eight new capabilities across Asian markets. Combining emerging market research technologies with its proprietary fieldwork and panel management expertise, Lightspeed unveiled its increased product and service offerings across Asia to help clients more successfully navigate the research process and generate new opportunities.

Digital consumer insights provider, Toluna, has launched the latest addition to the Automated Insights suite available within the QuickSurveys platform, PowerConcept. QuickSurveys\’ Automated Insights products guide users from survey design through to data visualization. The firm says PowerConcept enables users to understand the overall strength of their branding, product, or advertising concepts \’ten times faster than traditional concept testing methods and at a fraction of the cost\’.

SSI has launched DataView, a comprehensive and convenient way to view, monitor and report on survey research project data. This new tool helps market research companies and project managers closely monitor fieldwork and view survey results quickly and easily.  SSI DataView is a real-time monitoring application that allows researchers to look at their data in several different ways – all on one dashboard.

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