Media intelligence and data analytics firm Meltwater has launched the Enterprise Intelligence Suite in Asia Pacific, which offers a comprehensive set of tools that promises vital insights and transformative impact to enterprise clients.
Meltwater’s powerful enterprise intelligence suite brings to life the company’s vision of harnessing the world’s data in real time to unlock brands’ competitive edge. Using best-in-class artificial intelligence (AI), natural language processing, computer vision, and inference models, the solution provides a unified view of datasets across sources, including media, user-generated content, influencer metrics, business intelligence, and first-party data.
“In a world where analytics and dashboards are key to insights and driving business outcomes, the veracity of data will define the winners,” said David Hickey, Executive Director of Asia Pacific at Meltwater. “With Meltwater’s enterprise innovations, brands get deeper, bespoke insights, unified data from multiple sources, and customized data delivery so that they can focus on what matters the most – identifying customer needs.”
As part of its enterprise push, Meltwater has appointed new senior leadership to drive value for brands in their data journey across Southeast Asia, Japan, and South Asia. Ramnath Bojeesh steps into the newly created role of Enterprise Area Director for Southeast Asia & Japan to build out the enterprise business in the region. His 13 years of experience spans a range of sales roles at Scandit, Talkwalker, and Brandwatch.
The company’s other pivotal hire is Li Li Chua, who joins as Customer Success Director APAC to lead customer success. She has over two decades of experience, including in client engagement roles at IBM, Gartner, and SAP.