Contrary to current models of marketing, behavioral science has actually shown that famous brand building communication relies on hitting the bullseye of just three measures. We’ll share and discuss how Fame, Feeling, and Fluency are the key things you need to measure to know where your brand sits in the minds of consumers and to be able to predict famous, 5-Star communications.
Presentation by Maria Spinelli, Senior Vice President at Brainjuicer Southeast Asia.
Presented at Asia Research Breakfast Seminar in Singapore on October 8, 2015.
A Linking Asia 21 production brought to you by Asia Research Online and Magazine.
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