As the company continues to expand in the region, Katie McClintock has been promoted to Managing Director, South East Asia while Emma Eichbaum moves from Kantar Thailand to take up the position of Head of Client Growth.
McCllintock was most recently CEO of the Insights division in Singapore, before which, she spent a decade at Kantar\’s brand strategy specialist Added Value, latterly serving as CEO in Singapore, having previously been the business\’s CEO in Greater China. Earlier, she was responsible for MasterCard\’s marketing planning, insight and strategy development for the Asia Pacific region, and she worked for PepsiCo.
Eichbaum moves from Kantar in Bangkok City, where she served as Chief Strategic Officer. Before which, she spent more than twelve years in the city in various roles, latterly working as Head of Client Service – Growth Solutions. During her time with the group, she also served as Head of Kantar TNS Thailand, and Executive Director Kantar TNS New Zealand.
\”As the region starts to adjust to treating COVID as endemic, we see lots of opportunity to partner with clients to understand fundamental shifts in consumer behaviour – in particular how to leverage digital and maximise marketing ROI,\” says McClintock.
\”I\’m excited to lead our clients to find new opportunities among new consumer behaviours in the region,\” comments Eichbaum. \”Whether through ongoing or new forms of research to complement existing work flows or crunching the wealth of data they already have through a different lens, this is a powerful tipping point for Asia, and I am thrilled to guide our clients forward.\”
Wayne Levings, Kantar\’s CEO, Insights, APAC who arrived in Singapore from London in November with the easing of COVID border closures, says he is \”thrilled to be on the ground and leading the APAC team in a fast-moving and vibrant region with enormous potential.\”
\”There are many similar opportunities and challenges across South East Asia, and many clients manage their businesses across these markets. With Katie at the helm, we are providing more focus on these key markets, and better utilising expertise and best practice in a more scaled and ambitious way. Our APAC team offers an unrivalled depth of expertise, from understanding the fundamental market shifts to our future focused consulting, brand and innovation experts, and our creative and media experts who can advise on the power of brand communication across all channels to maximise marketing ROI.\”
Both appointments are effective immediately. Katie and Emma are both based in Singapore.