Global market research agency Ipsos has appointed Per-Henrik Karlsson as Head of Business Consulting for Ipsos in Singapore. Per-Henrik (Pelle) took up his new role on 2nd July 2018.
Prior to this new appointment, Pelle led the Business Development and Key Account strategy for Ipsos Business Consulting in Central Eastern Europe and Middle East for 5 years, followed by another 5 years as Head of the Ipsos Business Consulting team in Korea.
Peter Snell, Global CEO of Ipsos Business Consulting said, “Ipsos Business Consulting has been actively supporting clients based in the Singapore market with their go-to-market strategy for Southeast Asia, China and India for almost a quarter of a century, following the establishment of our business in Hong Kong in 1994. Singapore continues to be one of the world’s most important business hubs and we see continued opportunity and growth in this market. That is why we are relaunching our business in Singapore under new leadership and will continue to regard Singapore as a strategic hub for growth strategy consulting in the Asia Pacific. I have known Pelle for many years and seen his excellent work in growing practices in the Middle East and South Korea. We are fortunate to have someone of Pelle’s calibre, a very experienced professional, with a record of accomplishment of leading teams that provide market leading advisory services to clients around the world.
The business environment is rapidly changing and many companies will need the specialist growth strategy consulting services Ipsos Business Consulting provides to help them build, compete and grow their operations, both domestically and overseas, particularly in ASEAN, where there are many untapped opportunities.”
Pelle comments, “I’m very excited about the challenge of leading the Ipsos Business Consulting offering in Singapore and helping to grow the team, and the client base, here. Having worked with Ipsos in the Middle East and Korea I have seen how the company’s consulting offering helps clients to improve both the top and bottom line. Key to this is our determination to continue to differentiate ourselves from the main stream by adopting a unique methodology that can give our clients a genuine deep dive into the market: I believe that our methodology is best suited to those clients that are looking for help uncovering blue ocean opportunities, as opposed to the red ocean type of reporting that you get from syndicated reports and consulting that places too much emphasis on data from “off-the-shelf” reports. A fundamental belief at Ipsos Business Consulting is that knowledge empowers organisations and enables them to create opportunities and generate growth. This is something that comes through strongly in the work that we do for clients. I look forward to working with our existing and new clients based in Singapore and growing the Singapore footprint.”