Ipsos India has appointed Neha Munshi as Country Lead, Ipsos Digital with immediate effect.
Her remit is to take Ipsos Digital offerings to current and prospective accounts for their repertoire of consumer surveys and provide a glitch free experience to clients in execution of projects. She will be guided by Anthony Dsouza, Country Service Line Leader, Innovation, Ipsos India, and has been provided with a 6-member team of a young bunch of enthusiastic market researchers, in her crusade to achieve the company’s ambitious vision.
Commenting on the appointment, Anthony Dsouza, Country Service Line Leader, Innovation, Ipsos India said, “Ipsos Digital boasts an exceptional array of flagship products, including FastFacts, Creative Spark, Duel, InnoTest, and more. These offerings stand out for their innovation and speed, coupled with the convenience of user-friendly options like DIY and DIY+Researcher Assistance. This empowers clients to seamlessly launch projects in India around the clock, 24X7, ensuring swift and efficient results. Munshi’s remarkable leadership has been evident in her adept management of key accounts, driving increased adoption of our digital platform. Her unique position makes her the ideal candidate to capitalize on opportunities across diverse sectors.”
Amit Adarkar, CEO, Ipsos India said, “Over 80% of our client work continues to be via offline data collection methodologies and face-to-face interviews. We launched Ipsos Digital during the pandemic, when we were thrown into lockdowns and restrictions, and we wanted client work to continue without any disruption. Post re-opening, clients continue to leverage the digital opportunity over and above all the specialized custom work we do for them, across our service lines. This is akin to omnichannel – brick and mortar and online – enabling clients to flit across and not being stopped by office hours and take the online route via DIY, pay online and get the results in real time.”