Ipsos has acquired Xperiti, a start-up specializing in Business-to-Business (B2B) research, with operations across the US, Israel and the Philippines.
Xperiti’s online platform leverages AI technology to recruit professionals across 130 countries and over 90 industries in real-time allowing users to quickly and efficiently surface industry expertise. This acquisition will directly improve Ipsos’ efficiency, speed for experts’ recruitment, scale and optimize its B2B research capabilities globally, and grow into adjacent offerings by building a large-scale, global B2B Expert Insights Platform.
Yadin Soffer, Xperiti CEO and Founder says “Our platform’s capability to recruit experts in real-time, powered by scraping and natural language processing (NLP) technology, combined with Ipsos global scale and research capabilities, will allow us to redefine how B2B research is collected and analyzed.”
Ben Page, Ipsos CEO, stated “B2B is one of the largest and fastest-growing sub-sectors in market research due to ongoing investments in the digital transformation. With Xperiti’s technology and expertise, we will meet the growing demand for large-scale, scientifically rigorous and fast B2B research.”