Global research agency Ipsos has hired Reza Nobar as a Partner for its dedicated insights-based brand and marketing advisory unit Strategy3 in Hong Kong.
Reza Nobar brings more than 22 years of corporate and advisory experience, particularly in digital transformation, M&A and business strategy in Asia and Europe gained from KPMG Advisory, Nestle, Beiersdorf, GSK and most recently AstraZeneca. As part of the senior management team of AstraZeneca, and director of innovation and business excellence, Nobar has significantly contributed to AstraZeneca Hong Kong’s growth to become one of the fastest growing pharma companies in 2021, with the top digital share of voice.
Nobar will deliver projects related to corporate strategy, brand and customer or consumer strategy, innovation, trends and foresight in his new advisory role. Nobar reports to Annie Chan, managing director of Ipsos in Hong Kong, who commented: “I’m very pleased to have Nobar joining our One Ipsos Team. I believe our clients will benefit greatly from Nobar’s substantial commercial and consulting experience.”