GMO Research gets creative in enhancing its ASIA Cloud Panel

Asian-focused online research company GMO Research has launched a revolutionary enhancement to its ASIA Cloud Panel. The vast GMO network, which currently encompasses 48.9 million consumers across 16 countries and regions, will now include functions to identify and exclude “Ghost Completes”—fraudulent survey responses that have posed significant challenges for Internet research globally.

The introduction of this innovative function is a testament to GMO Research’s unwavering commitment to quality control and the delivery of credible, high-quality consumer data. As “Ghost Completes” pose a growing threat to the authenticity and reliability of online surveys, the development of this technology in response aims to safeguard the integrity of the research process.

Understanding “Ghost Completes”

“Ghost Completes” have emerged as a major concern for online survey platforms globally. These are fraudulent responses where individuals falsely claim a survey has been completed to obtain rewards, without actually providing any genuine data. This method not only undermines the credibility of research data, but also results in unfair costs for survey providers.

GMO Research’s Robust Quality Control Approach

Prioritising panel quality control and survey reliability, GMO Research has always been active in combating fraudulent activities. The company has employed various countermeasures, such as scrutinising survey response data, and introducing “trap surveys”, which are intentionally designed to include trap questions to filter out panellists who answer incorrectly.

With this newly developed function, GMO Research’s system will be able to analyse panellists’ behaviours while responding, enabling the automatic detection and filtration of “Ghost Completes”, further supporting the robustness of their panel quality control approach.

About the ASIA Cloud Panel

ASIA Cloud Panel is the renowned consumer panel specifically designed for the Asian market within the “GMO Research Cloud Panel” internet research service. It represents a group of dedicated panellists, continually participating in online surveys to provide long-term, credible data.

About GMO Research, Inc.

GMO Research stands at the forefront of evolving audience engagement platforms, constantly redefining the nexus between consumers and businesses. Through the ASIA Cloud Panel, boasting almost 50 million consumers across 16 Asian countries and regions, GMO Research presents solutions that amplify customer engagement in loyalty, rewards, and mileage programs, all while spearheading the development of superior products and services.


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