FUEL Research & Consulting, a specialist in qualitative research and cultural insights in Bangkok, has changed its name to FUEL Asia to better reflect its expanding presence and workload throughout the continent.
“We started in 2016, focusing on the Thailand market. Over time our clients increasingly asked us to work across Asia, and over the last few years, we have extended our capabilities to execute a full range of qualitative work in all major Asian markets. Our rebranding to FUEL Asia reflects our status as a trusted provider of qualitative research and cultural insight across Asia” said Craig Griffin, Chief Insight Office of FUEL Asia.
In the last 3 years the company has conducted qualitative studies in Thailand, Singapore, Malaysia, Vietnam, Indonesia, Philippines, China, Taiwan, Japan, South Korea & India. “Our knowledge of the region allows us to work with the best moderators in each market, supported by a trusted network of recruiters and translators.” added Griffin.