Carbon Footprint in Product Labelling

ALDI, one of the world’s largest grocery chains, together with the environmental group Planet Ark, will be the first Australian business to implement the ‘Carbon Reduction Label’ to inform the consumer of the carbon footprint of a product.

A product label could either be a piece of cloth, paper, polymer or metal which is attached to a product or container. It contains specific information about the product. It could also be printed on it. In the marketing industry, a label is used for product identification.

Carbon footprint is closely connected to product labelling today.  Carbon footprint is the set of greenhouse gases emissions caused by a product or an event.  Through carbon labels, shoppers would know the impact of the purchased products to the environment. Greenhouse gas emissions created through the production of the item is displayed, as well as how to transport and dispose them.

ALDI will be the first company to include carbon footprint information on their product labels for their Australia stores. The idea is to use the labels on their olive oil products. In this label, the number of grams of carbon for every 100 grams of a product caused during the product’s life cycle will be imprinted. According to the Chief Creative Officer of Marsh Inc. Ken Neiheisel, product labelling through carbon footprint is also one way to attract the attention of customers.

The labels were set to be seen on products as on October and November of this year. Planet Ark, the Australian non-profit environmental organisation which brought the carbon foot printing idea to Australia, were keeping their fingers crossed that other companies will also join in this scheme. These labels will come in black footprint symbol, and this will oblige every manufacturer to reduce their carbon output. According to different studies, consumers seek for products that have lesser impact on the environment and product labelling through carbon footprints could be proved to be effective.