People are creative and often have something to say. We’ve seen this in interviewed modes where the participants speak in their own words as the interviewer engages them in a conversation, probing until the topic is exhausted. In self completion there is no conversation, the question is put and the open box gapes like an empty void to be ﬁlled with the written word. The majority of responses are thin and lacking in substance. In this presentation, we explore the technological solution to open questions using video and some of the key concerns in implementing this new technology. The data you get will be much richer if you can get them to tell you what they think outside the box.
Presentation by Mani Padmanhaban, Country Manager, SEA & India at SSI (Survey Sampling International).
Presented at Asia Research Breakfast Seminar in Kuala Lumpur, Malaysia, on April 20, 2017.
A Linking Asia 21 production brought to you by Asia Research Magazine.
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