Digital market research company Borderless Access has rolled out BA Health, which aims to assist global healthcare brands in understanding the healthcare space better through actionable insights to improve people lives. This includes a range of technology and analytics-driven research capabilities to fulfil today’s dynamic and multi-dimensional research demands from healthcare, life-sciences and diagnostic companies.
Speaking on the launch, Ruchika Gupta, CEO, Borderless Access said: “Healthcare, at its core, is about caring for people and improving lives. Over the last decade, the insights and research space within healthcare has gradually shifted towards digital methodologies. At Borderless Access, we strongly believe the future of healthcare research will be an amalgamation of new age digital tools, primary and secondary research and data analytics. The launch of BA Health unifies our full range of digital capabilities to cater to the healthcare industry and service our clients more efficiently.”
Furthermore, the Company has made 24 key new appointments in its healthcare research team as part of its plan to bolster its healthcare insights and analytics capabilities. In the coming 6 months, it plans to double the size of healthcare team in order to further strengthen its research and service capabilities.
BA Health brings together real-time intelligence, real-world solutions, digitized business intelligence and reporting, market access and health economics and outcomes research. It aims to help Pharma, Biotech, Life Sciences and Medical devices brands navigate through today’s complex and fast-evolving healthcare space while maximising return-on-insights and optimize research costs.
This launch coincides with the Company consolidating all its research techniques and digital tools, including the use of AI and ML algorithms, under BA Insightz. This is aimed towards enabling consumer brands and businesses to take actionable insights by understanding the kaleidoscope of consumer’ behaviour, emotions, actions and their underlying patterns and trends.