Digital market research firm Borderless Access has made 3 new leadership appointments: Nick Love as Principal Consultant – BA Health for Europe; Niraj Morey as AVP- Client Development for Middle East Region; and Donna-lee Ginsberg as Senior Account Manager for the US.
This expansion is part of the company’s ongoing efforts to strengthen its solutions and delivery capability for its healthcare research and analytics brand, BA Health, and its innovative consumer insights brand, BA Insightz. Both these brands are witnessing continuous growth in demand as more brands and businesses transition to digital market research.
“The appointments of Nick Love, Niraj Morey, and Donna-lee is an extension of our pursuit to constantly grow our capacity and capability in key industry verticals, expand our regional reach as well as further empower our insights and analytics capabilities,” said Ruchika Gupta, CEO, Borderless Access. “We are thrilled to have such outstanding team members join Borderless Access. Their business acumen and wealth of experience will be an asset to the company while expediting our journey towards our vision.’’
Based in London, Nick will drive sales and new business acquisition efforts for BA Health. Nick comes to Borderless Access with an exceptional experience of 33 years in new business development of which 25 years is with the healthcare sector, focusing on pharmaceuticals, medical devices and the biotech industry.
Niraj Morey joins Borderless Access with 20 years of work experience in the consumer insights business for Unilever and Kantar. At Unilever, he led a 360-degree consumer and market insights agenda for food, beverage and personal care categories in different geographies in different roles. He was also a part of Unilever’s global task forces on product testing and qualitative research. At Borderless Access, he would be driving the sales efforts for BA Insightz in the Middle East and other regions globally.
Donna brings with her 12 years of combined market research experience of working with clients and agencies such as Mr. Price, Unilever, Tiger Brands, Clover and Diageo as well as leading research agencies Nielsen, Kantar and Data Orbis. She would be managing key accounts for Borderless Access and would be based in the US.