Digital marketing consultancy Behaviorally continues their expansion plans in Asia with a new “hub” in Bangkok, and hiring Vorasiri “Pat” Supanichvorapart as Vice President. This is the latest in Behaviorally’s investment in their Asia and global growth plan with new offices in Switzerland, Australia, New York City, France, Germany, and Philippines.
Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
Prior to joining Behaviorally, Supanichvorapart was the Strategic team in the CEO office at Carabao Group. With over 15 years of experience, she also held leadership roles working closely on client development at Inspirio, ABN Impact, Symphony Retail AI (formerly Symphony EYC), and Dunnhumby.
Behaviorally’s Group President, Crispin Beale, said of Supanichvorapart’s joining, “We are very pleased to welcome Vorasiri “Pat” to our Asia team. She is an accomplished top performer and intensely focused on partnering with our customers to ensure their success. She’s creative, collaborative, and an enthusiastic team player who will be a great addition to our team further helping us implement our strategic vision in this region as we grow to help our customers.”