Consumer insights agency BDRC has been acquired by French research and consultancy company BVA Group.
Founded in 1991, the BDRC Group has grown to an annual revenue of over £25m and 170 staff, and serves clients in financial services, retail, media, leisure and culture, hospitality and transport. Internationally BDRC has offices in Washington DC, Sydney, Singapore, Jakarta, Beijing and Cape Town, but it works in more than 90 countries.
BDRC Chief Executive Cris Tarrant explains: “It has always been our intent that the company should only ever be sold to a business that preserves and builds on what has been achieved at BDRC and that has a similar culture. In BVA we are confident we have found such a partner. Our aim now is to bring to our clients the benefits of being part of a larger group, including fresh thinking in emerging areas such as behavioural. There will be no change in the leadership and management team of BDRC and all staff will be retained, as this is a deal based not on cost savings but rather on business synergies and shared enterprise”.
BVA’s services range from feedback management and mystery shopping to customer satisfaction and NPS, as well as ethnography. It is also strong in the area of behavioural change through its Nudge unit. Subsidiary PRS INVIVO with offices in Singapore and Shanghai, specialises in packaging & shopper research.
Pascal Gaudin, BVA\’s CEO, described the latest acquisition as an ‘important step’ in the company\’s plan to become a European-based global leader in research-based consulting. The combined group will have more than twenty offices in eleven countries, providing significant reach across Europe, Asia and America.