In a bid to boost brand transformation capabilities and advance customer experience across Southeast Asia, Accenture will acquire Jakarta-based brand and experience agency Romp, for an undisclosed sum. The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia.
Ranked as one of Indonesia’s top three creative and most inclusive agencies in 2021, Romp boasts strong local knowledge and expertise in brand communications, design and digital operations. It has successfully transformed brands of all sizes and across industries, including Telkomsel, Indofood, Danone, Kimberly-Clarke Softex, Grab, Google and Godrej.
Thomas Mouritzen, Accenture Song’s Southeast Asia lead, said: “Accenture Song aims to be our clients’ go-to partner as they reimagine their business to achieve long-term growth. Our deep understanding of consumers and businesses, combined with Romp’s outstanding brand capabilities, will broaden our ability to harness the ongoing technology revolution for consumers and brands. This is a powerful proposition for our clients seeking to win with innovative thinking and connected capabilities in Southeast Asia.”
Joseph Tan, Romp’s chief executive officer, said: “We have always believed in harnessing the power of creativity and helping clients build strong and long-lasting relationships with their customers. We also constantly elevate ourselves through new thinking methods and approaches. Joining Accenture Song will fully converge the brand storytelling that we love with Accenture’s tech innovation, enabling us to help our clients truly deliver against limitless opportunities with global impact.”