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is the leading media for market research, consumer insights, and digital analytics  in Asia.

Brunei—a missed opportunity?

By: Piers Lee LinkedIn, Managing Director of BVA BDRC Asia

Brunei Darussalam represents a market that is often overlooked, characterized by

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is the leading media market research, consumer insights, and digital analytics  in Asia.

Brunei—a missed opportunity?

By: Piers Lee LinkedIn, Managing Director of BVA BDRC Asia

Brunei Darussalam represents a market that is often overlooked, characterized by

Featured Posts
Economic / IndustryFeatures

Brunei—a missed opportunity?

By: Piers Lee LinkedIn, Managing Director of BVA BDRC Asia

Brunei Darussalam represents a market that is often overlooked, characterized by

CommentConsumer & Shopper

Road to growth: Understanding travel retail consumer behavior

By Koen Philippaerts, New Business Development Manager at EyeSee

I just returned from visiting my family in

Consumer & ShopperDigital & Media

Mastering TikTok for Business in 2023: A Comprehensive Guide Part 1

By: GMO RESEARCH

In this digital world where social media

Consumer & Shopper

Game Changers: Bridging the Gap Between Marketers and Gamers

By Jonathan Smetherham, Research Director at 2CV

Gaming has evolved into a massive global phenomenon, captivating

Qualitative research
Methodology / Academic

Face-to-face research is coming back, but will it be the same?

The pandemic ‘forced’ a lot of qualitative research online, but now that the world has started to open …

Consumer & Shopper

Win the Battle for Market Share: Launching Risk-Free NPDs

Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning …

Case studies

Critical (of) Race Theory

The majority of parents do not want schools to endorse Critical Race Theory, but actually to challenge it …

Consumer & Shopper

Concept testing at CES 2022: Assessing the potential of new products among Singaporeans

Since its inception in 1967, the Consumer Electronics Show (CES) has been the premier global event for technology-led …

Comment

How AI and predictive insights may provide a window into the future

Businesses are always trying to stay one step ahead of their customers, trying to develop products and services …

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